So, you've created an incredible app or amazing mobile game and love it. You've worked day and night, implemented awesome features, totally nailed the user experience, polished the graphics to the last pixel and (hopefully) ended up fixing all those nasty bugs. You are ready for prime time and cannot wait to release your apps, sit back and enjoy. This is your big day, and all the hard work will now finally pay off.
But wait a second, are you really ready to put your feet up? As you may know there are around 1,300,000 apps in the App Store (as of WWDC on September 9, 2014). So how can your game stand out and be found? Many developers don't think too much about this and wonder why nobody is downloading their game. Marketing your game is not rocket science, and can be done without a huge budget. It is no secret, however, that marketing requires an awful lot of work. And even if you put in all the extra work: There's no guarantee for success. If you don't try, though, you can't win. That's why we decided to spend a considerable amount of our time on marketing and got our hands dirty.
As a first step we decided to create a Landing Page. Why? With a background in web development it felt natural to us. You can link to it from social network profiles, business cards, QR-Codes, Pay-Per-Click Ads, refer to it when pitching journalists or simply showcase your game to friends and friends of friends. A landing page adds to your credibility and helps building a brand. Bloggers and the press will see that you are serious about game development, and can get a first glimpse to decide whether your game is worthy of their attention. A landing page is your pitch-deck, to journalists, bloggers and interested customers. The barrier to visit a webpage is still much lower than to actually download an app on your mobile device.
Your landing page is tailored for ONE purpose: Present your mobile game and drive conversions. The average visitor most likely does not care too much about who you are, where you come from or what you do for a living, but usually just wants to decide quickly if your game is worth a try. If you pass the initial screening, the visitor wants to play! Make sure to catch her attention immediately and channel her to your download button. A full fledged website with 10 sub-pages will be counterproductive and distract your visitor. As with a first date, the first few seconds will most likely decide about your future relationship. So make sure that the odds are in your favour!
The outline for this article will be as follows:
1. What's a Landing Page and what's the purpose (Short Definition)
2. Must-Haves for a Landing Page (Ideas on content)
3. Why we did what we did (Our interpretation of all this Mumbo-Jumbo)
4. Use Analytics (See the performance of your Landing Page)
5. Additional Notes